2020s

2020s

My Found Footage • Short Film

After a wild mountain goat run-in, a filmmaker realizes how to make a found footage horror movie. Simply, “put yourself in danger and film it.”

Beverly Hills Cop Campaign for Netflix

A :60 spot during the NBA finals and extended social edits lead to 8 million views and PR impressions.

Goth Target Social Campaign

After going viral for their gothic location in Chicago, Goth Target was built in Meta’s Horizon Worlds to allow goths everywhere the chance to float the aisles.

44 Million Views

222K Engagements

Glass Onion Campaign for Netflix

Creators use a custom audio track and a wardrobe transition to invite fans of the cozy Knives Out on a vacation with Glass Onion.

Mutant Mayhem on Paramount+

The lore for this ad is too extensive to type. Buy me an unsweet tea, and I’ll share.

Brand Campaign for Hasbro

Younger generations aren’t big fans of capitalism, and that’s a problem / opportunity for Monopoly. This brand campaign leverages an original song to explore what capitalism brings out of us all.

922k Engagements

100 Million Views

1400 Sound Uses

Dupe Campaign for Olaplex

Olaplex’s patented technology can’t be duped. We created a fake brand, and had influencers lie to prove it.

79 Million Hashtag views

200k+ Engagements

Digiday Award for Best Use of TikTok

Glossy Award for Best Use of TikTok

Shorty Award Finalist

Damsel x Tough Mudder for Netflix

This movie is fun! A teenage version of The Descent, but instead, Love Simon throws Princess MBB into a cave. Most of the team had to watch this with unfinished dragon vfx, but they were done when I got a screener.

Make it to Texas Short Film

Created as part of Movie Madness’s first annual 48 Film Festival. Selected to screen for three months at Hollywood Theatre’s PDX Cinema as part of their summer 2023 lineup.

Available to rent at Movie Madness

Oak Cliff Film Festival Photography

Creative director Nick Denman needed a photographer for their latest OCFF campaign, and I don’t need an excuse to spend the day at Texas Theatre. Images were used for festival print materials and social content.

Branding for Sheco Farm

My aunts Sherry and Nico have the cutest farm outside of Dallas. You can see them find it on The Property Brothers new show Chasing the West.

2010s

2010s

Social Strategy for Smoothie King

While most smoothie companies lead with “treat yourself” content, a new strategy for Smoothie King focused on an active lifestyle, fresh ingredients during product launches, and humor.

“11 Years” Music Video

“Say I Won’t” Music Video

Music Videos for Meredith Crawford

Meredith is a powerhouse vocalist and a high school friend. Can’t wait for everyone to hear the original song she wrote for my first feature film. Hope to make stuff with her forever.

The “Say I Won’t” video won grand prize at the 2016 Original iPhone Film Festival. Judges included Caleb Deschanel and Marcus Dispel.

TV Campaign with Havertys

After many almosts, this was my first TV campaign as an art director. Thank you 3Headed Monster. At a production dinner, I did ask our director Theodore Melfi about working with Kirsten Dunst in Hidden Figures.

Endless Apps with TGI Fridays

Fridays was my first client out of college. Working at their AOR, I spent two years on the brand.

Highlights include being a part of the industry changing promotion “Endless Apps” (IYKYK), launching their Tumblr and Snapchat accounts, but most of all—The Lapkin. Please about me about The Lapkin, and the drone.

2000s

2000s

CMYK Magazine #51 • Top 100 New Creatives

My first student campaign in college was for Boos Block. Luckily my chef Aunt Nico had one, and I was able to shoot the ad myself with friends.

It was later featured in CMYK Magazine as part of their student showcase.

HoRRoR Movie Short Film

Five teens try to stay alive on a Friday night in 2006.

Currently freelancing to finish my first movie.

hello@ericorange.com

Let’s work together.