2020s

Beverly Hills Cop Campaign for Netflix

A :60 spot during the NBA finals and extended social edits lead to 8 million views and PR impressions.

Dupe Campaign for OLAPLEX

Despite claims from competitors, OLAPLEX’s 160 technology patents can’t be duped. We created a fake brand, and had influencers lie to prove it.

79 Million Hashtag views

200k+ Engagements

Digiday Award for Best Use of TikTok

Glossy Award for Best Use of TikTok

Shorty Award Finalist

Ad Age Article

Influencers launch fake Olaplex dupe brand OLADUPÉ.

Days later creators reveal it was OLAPLEX all along.

Discussions about OLAPLEX’s undupe-able hair technology take over the #OLAPLEXdupe hashtag.

Goth Target Social Campaign

After going viral for their gothic location in Chicago, Goth Target was built in Meta’s Horizon Worlds to allow goths everywhere the chance to float the aisles.

44 Million Views

222K Engagements

Glass Onion Campaign for Netflix

Creators use a custom audio track and a wardrobe transition to invite fans of the cozy Knives Out on a vacation with Glass Onion.

Mutant Mayhem on Paramount+

The lore for this ad is too extensive to type. Buy me an unsweet tea, and I’ll share.

Brand Campaign for Hasbro

Younger generations aren’t big fans of capitalism, and that’s a problem / opportunity for Monopoly. This brand campaign leverages an original song to explore what capitalism brings out of us all.

922k Engagements

100 Million Views

1400 Sound Uses

Damsel x Tough Mudder for Netflix

This movie is fun! A teenage version of The Descent, but instead, Love Simon throws Princess MBB into a cave. Most of the team had to watch this with unfinished dragon vfx, but they were done when I got a screener.

Oak Cliff Film Festival Photography

Creative director Nick Denman needed a photographer for their latest OCFF campaign, and I don’t need an excuse to spend the day at Texas Theatre. Images were used for festival print materials and social content.

Branding for Sheco Farm

My aunts Sherry and Nico have the cutest farm outside of Dallas. You can see them find it on The Property Brothers new show Chasing the West.

2010s

Social Strategy for Smoothie King

While most smoothie companies lead with “treat yourself” content, a new strategy for Smoothie King focused on an active lifestyle, fresh ingredients during product launches, and humor.

TV Campaign with Havertys

After many almosts, this was my first TV campaign as an art director. Thank you 3Headed Monster. At a production dinner, I did ask our director Theodore Melfi about working with Kirsten Dunst in Hidden Figures.

Endless Apps with TGI Fridays

Fridays was my first client out of college. Working at their AOR, I spent two years on the brand.

Highlights include being a part of the industry changing promotion “Endless Apps” (IYKYK), launching their Tumblr and Snapchat accounts, but most of all—The Lapkin. Please about me about The Lapkin, and the drone.